Privacy Policy

Updated August 7th, 2023

We're motivated by doing the right thing and protecting people & the planet. We're firm believers in the right to personal privacy, and our privacy policy reflects our commitment to the importance of privacy for everyone.

For any questions about this document, always feel free to reach out here.

1. Purpose

This Privacy Policy ("Policy") is incorporated by reference into the Atlas Pearl, Inc. Terms and Conditions (the "Terms"). The term "Atlas Pearl, Inc.," "We," and "Us" includes Atlas Pearl, Inc. and our affiliates and subsidiaries, including without limitation Atlas Pearl, Inc. The Privacy Policy explains our online and offline information practices, the kinds of information we may collect, how we intend to use and share that information, and how you can opt-out of a use or correct or change such information. All other terms not defined in Section 14 or otherwise herein will have the meanings set forth in the Terms.

2. Scope

This Policy applies to Personal Information that is Processed by Atlas Pearl, Inc. in the course of our business, including on Atlas Pearl, Inc. websites (each a "Site"), mobile applications, and other online, offline or in-store offerings (together with any and all future online and offline offerings operated by or on behalf of Atlas Pearl, Inc., the "Services"). "Personal Information" is any information relating to an identified or identifiable natural person. All individuals whose responsibilities include the Processing of Personal Information on behalf of Atlas Pearl, Inc. are expected to protect that data by adherence to this Policy. This Policy is intended to meet requirements globally, including those in North America, Europe, APAC, and other jurisdictions.

3. Types of personal information we collect and how we use it

The types of Personal Information we may collect (directly from you or from Third-Party sources) and our privacy practices depend on the nature of the relationship you have with Atlas Pearl, Inc. and the requirements of applicable law. Some of the ways that Atlas Pearl, Inc. may collect Personal Information include: You may provide Personal Information directly to Atlas Pearl, Inc. through interacting with the Services, participating in surveys, during events, and requesting products, Services, or information. As you navigate the Services, certain passive information may also be collected about your visit, including through cookies and similar technologies as described below. We endeavor to collect only that information which is relevant for the purposes of Processing. Below are the ways we collect Personal Information and how we use it.

3.1. Types of personal information we collect

Atlas Pearl, Inc. collects Personal Information regarding its current, prospective, and former clients, customers, users, visitors, guests, and Employees (collectively "Individuals").

3.2. How Atlas Pearl, Inc. uses your information

We acquire, hold, use, and Process Personal Information about Individuals for a variety of business purposes, including: To Provide Products, Services, or Information Requested: Atlas Pearl, Inc. may use information about you to fulfill requests for products, Services, or information, including information about potential or future Services, including to:

You may contact us at any time to opt-out of the use of your Personal Information for marketing purposes, as further described in Section 5&6 below.

Cookies, pixels, tags, beacons, and analytics information

We, as well as Third Parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, local storage, and other technologies ("Technologies") to automatically collect information through the Services. We use Technologies that are essentially small data files placed on your computer, tablet, mobile phone, or other devices (referred to collectively as a "device") that allow us to record certain pieces of information whenever you visit or interact with our sites, services, applications, messaging, and tools, and to recognize you across devices to automatically collect information through the Services. Cookies. Cookies are small text files placed in visitors' computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the Site may not work properly.

Our uses of such Technologies fall into the following general categories:

3.4. Third-party sites and social media platforms

The Site may contain links to other websites and other websites may reference or link to our Site or other Services. These other domains and websites are not controlled by us, and Atlas Pearl, Inc. does not endorse or make any representations about Third-Party websites or social media platforms. We encourage our users to read the privacy policies of each and every website and application that they interact with. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.

The Site and our other Services may also contains links and interactive features with various social media platforms. If you already use these platforms, their cookies may be set on your device when using our Site or other Services. You should be aware that Personal Information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the Personal Information provided by you may be viewed and used by Third Parties for any number of purposes.

4. Onward Transfer

4.1. Information we share

We may share your information as described in this Policy (e.g., with our Third-Party service providers; to comply with legal obligations; to protect and defend our rights and property) or with your permission.

4.2. Data transfers

All Personal Information collected via or by Atlas Pearl, Inc. may be stored anywhere in the world, including but not limited to, in the United States, in the cloud, on our servers, on the servers of our affiliates or the servers of our service providers. Your Personal Information may be accessible to law enforcement or other authorities pursuant to a lawful request. By providing information to Atlas Pearl, Inc., you consent to the storage of your Personal Information in these locations.

5. Opt-Out (Right to Restrict Processing)

5.1. General

You have the right to opt out of certain uses and disclosures of your Personal Information. Where you have consented to Atlas Pearl, Inc.'s Processing of your Personal Information or Sensitive Personal Information, you may withdraw that consent at any time and opt-out to further Processing by contacting howdy@atlaspearl.com. Even if you opt-out, we may still collect and use non-Personal Information regarding your activities on our Sites and/or information from the advertisements on Third-Party websites for non-interest based advertising purposes, such as to determine the effectiveness of the advertisements.

5.2. Email and telephone communications

If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt-out of receiving future emails. We will process your request within a reasonable time after receipt. Note that you will continue to receive transaction-related emails regarding products or services you have purchased. We may also send you certain communications regarding Atlas Pearl, Inc. and our Services and you will not be able to opt out of those communications (e.g., communications regarding updates to our Terms of Service or this Policy). We will provide opt-out notices to third parties who may contact you on our behalf in accordance with this Policy. While we will endeavor to ensure that you are removed from any such contact lists, we cannot guarantee that this will occur (for example, if your Information is provided to the third party through another advertiser whose communications you have elected to receive and not opted out).

We maintain telephone "do-not-call" and "do-not-mail" lists as mandated by law. We process requests to be placed on do-not-mail, do-not-phone, and do-not-contact lists within 60 days after receipt, or such shorter time as may be required by law.

5.3. Do Not Track

Do Not Track ("DNT") is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

5.4. Cookies and interest-based advertising

As noted above, you may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings. The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data partners and our other advertising partners that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at networkadvertising.org, or youronlinechoices.eu and aboutads.info. You can also choose not to be included in Google Analytics here.

To be clear, whether you are using our opt-out or an online industry opt-out, these cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted-out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt-out on each device. Advertisements on Third-Party websites that contain the AdChoices link and that link to this Privacy Policy may have been directed to you based on anonymous, non-Personal Information collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt-out of the advertising partners' use of this information for interest-based advertising purposes.

6. Rights of access, rectification, and erasure

You may inquire as to whether Atlas Pearl, Inc. is Processing Personal Information about you, request access to Personal Information, and ask that we correct, amend or delete your Personal Information where it is inaccurate. Where otherwise permitted by applicable law, you may send an email to howdy@atlaspearl.com or use any of the methods set out in this Policy to request access to, receive (port), seek rectification, or request erasure of Personal Information held about you by Atlas Pearl, Inc.. Such requests will be processed in line with local laws. Although Atlas Pearl, Inc. makes good faith efforts to provide Individuals with access to their Personal Information, there may be circumstances in which Atlas Pearl, Inc. is unable to provide access, including but not limited to: where the information contains legal privilege, would compromise others' privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the Individual's privacy in the case in question or where it is commercially proprietary. If Atlas Pearl, Inc. determines that access should be restricted in any particular instance, we will provide you with an explanation of why that determination has been made and a contact point for any further inquiries. To protect your privacy, Atlas Pearl, Inc. will take commercially reasonable steps to verify your identity before granting access to or making any changes to your Personal Information.

7. Security of your information

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure.

Your Account information will be protected by a password for your privacy and security. You need to prevent unauthorized access to your Account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your Account. By using the Site or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If we learn of a security system's breach, we may attempt to notify you electronically by posting a notice on the Site or sending an email to you. You may have a legal right to receive this notice in writing.

8. Retention

Atlas Pearl, Inc. retains the Personal Information we receive as described in this Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our products and services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

9. Children's privacy

We do not knowingly collect, maintain, or use Personal Information from children under 13 (and in certain jurisdictions under the age of 16) years of age, and no part of the Site is directed to children under the age of 13 (and in certain jurisdictions under the age of 16). If you learn that your child has provided us with Personal Information without your consent, you may alert us at howdy@atlaspearl.com.

If we learn that we have collected any Personal Information from children under 13 (and in certain jurisdictions under the age of 16), we will promptly take steps to delete such information and terminate the child's account.

10. International orders

By using the Site, you will transfer data to the United States. By choosing to visit the Site, utilize the Services or otherwise provide information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the State of Texas and the adjudication of any disputes arising in connection with Atlas Pearl, Inc. or the Site will be in accordance with the Terms. If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your Personal Information, you consent to any transfer and processing in accordance with this Policy.

11. California privacy rights

If you are a California resident, please click here to learn more about your privacy rights.

12. Redress/compliance and accountability

If after reviewing this Policy, you would like to submit a request or you have any questions or privacy concerns, please contact us at howdy@atlaspearl.com. Atlas Pearl, Inc. will address your concerns and attempt to resolve any privacy issues in a timely manner.

13. Other rights and important information

13.1. Changes to our privacy policy and practices

13.2. California privacy rights

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the Third Parties to whom we have disclosed their Personal Information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of Personal Information disclosed to those parties. Atlas Pearl, Inc. only shares Personal Information with Third Parties for their own marketing purposes as described herein or as you may consent.

14. Definitions

The following capitalized terms shall have the meanings herein as set forth below. "Agent" means any Third Party that Processes Personal Information pursuant to the instructions of, and solely for, Atlas Pearl, Inc. or to which Atlas Pearl, Inc. discloses Personal Information for use on its behalf. "Employee" refers to any current, temporary, permanent, prospective or former employee, director, contractor, worker, or retiree of Atlas Pearl, Inc. or its subsidiaries worldwide. "Personal Information" is any information relating to an identified or identifiable natural person ("Individual").

"Process" or "Processing" means any operation which is performed upon Personal Information, whether or not by automatic means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction. "Sensitive Data" or "Sensitive Personal Information" is a subset of Personal Information which, due to its nature, has been classified by law or by policy as deserving additional privacy and security protections. Sensitive Personal Information includes Personal Information regarding EU residents that is classified as a "Special Category of Personal Data" under EU law, which consists of the following data elements: (1) race or ethnic origin; (2) political opinions; (3) religious or philosophical beliefs; (4) trade union membership; (5) genetic data; (6) biometric data where Processed to uniquely identify a person; (6) health information; (7) sexual orientation or information about the Individual's sex life; or (8) information relating to the commission of a criminal offense.

"Third Party" is any company, natural or legal person, public authority, agency, or body other than the Individual, Atlas Pearl, Inc. or Atlas Pearl, Inc.'s Agents.

This policy was last modified on August 7th, 2023.